American Indian and Alaska Native Tourism Association (AIANTA) was established by tribes for tribes to address inequities in the tourism system. Governed by an all-Native board of directors, AIANTA serves as a united voice for the $14 billion Native hospitality sector. AIANTA’s priorities are
to provide technical assistance and training, research, and publications to American Indian, Alaska Native and Native Hawaiian communities engaged in tourism and hospitality;
to facilitate conversations with the Native communities, federal agencies, non-profit associations, and elected officials on the economic and cultural importance of a healthy hospitality industry
to highlight the importance of visiting authentic Native destinations, including cultural, heritage, historic, and artistic sites; and
to generate awareness, interest and demand for these destinations with domestic and international travelers, the travel trade and the media.